Enjoy an extra 20% off your first purchase. Offer valid online and in-store. Offer excludes gift cards, books, cosmetics, Harry Barker products, Emi Jay products, and Sugarfina products. May not be combined with any other offer. Previous purchases are not eligible for price adjustments. Online, enter code: HEYYALL in the promotional code box in the shopping bag at checkout. In store, surrender coupon at time of purchase. Offer valid through 4/30/2017 at 11:59PM PT while supplies last.